Text links.

If PPC isn't working out for you, sell text links! It's a good way to get that revenue you're lacking.
The higher your PR, the better your traffic- the more links on your site are worth.
I've made pennies from PPC programs but I've made thousands from selling text links.
My highest PR reached on any and all of my sites was 3.
If I can make thousands from a few low PR sites, imagine how much you could make from yours!
If you're not sure how much to sell your links for, search around a bit. See how much other people are selling their links for and what their traffic and PR is like.
Remember though, YOUR links are worth how much YOU can sell them for.
If you feel like you can sell it for double the amount other people are selling theirs, do it!
There's some serious money to be had.

Paying for traffic.

This service promises to send you traffic, but at best you get nothing. Think about it - if it worked well, wouldn't the firms offering it just keep all the traffic themselves? Traffic is online gold and every site is killing for more.
What you really get is worthless traffic generated from free porno galleries, exit consoles, pop up windows, or all those intrusive tricks so many sites pull on visitors. Did you ever wonder how those frustrating and annoying pop ups or misleading links make money? They are almost always part of traffic pump groups that simply weigh success on the number of clicks they can generate whichever way possible. Their only goal is to get you to click on links. Then members of these groups resell traffic to each other or naive businesses. Do not buy this crap!

Paid URL submission.

Paying anyone to use submission software on your behalf is foolish. Not only will you learn nothing about what is needed to build a high search engine ranking, but you'll always need to pay again and again each time you submit another URL or wish to update your position. Even paying for inclusion within a search engine directly (like Yahoo Express) is not recommended. Yahoo charges a non-refundable $299.00 to review your submission. If they do not like your site - you lose. The chance they reject your site is fairly decent if submitted with errors or in an inappropriate category. Not to mention Yahoo is sourced by Overture and Google. If you use Overture you pay to rank well on Yahoo. Overture is excellent for all online sites to use. Also, if you rank well on Google, you will rank just as well with Yahoo. So don't pay Yahoo $299.00 to consider your site. Instead, try WebPosition Gold 2. It's the best way to list highly on the popular search engines.

Free advertising methods.

Get your site "out there" for free! Here are a few ways that have worked for me.

1. Visit active forums of the same niche as your site and post regularly with the URL to your site in your signature.

2. Get a MySpace account with a decent amount of friends and send a bulletin or two out at least once a week.

3. Do post exchanges with any site you're able to post at. They won't stick around but it'll make your forum look busy and get potential users to post.

4. Print out some flyer's with the name and description of your site on your computer and post them on store windows[with the consent of the manager, of course] or post them on some telephone polls.

5. Do link exchanges with sites with the same or similar niche and PR as your site.

6. Do banner exchanges with sites with the same or similar niche and PR as your site.

7. Submit your site to free directories. There are a ton of them out there and a lot of them don't require a reciprocal link.

Earn revenue with a phpBB forum.

These are some of the many ways to earn revenue using AdSense or other similar programs on your forum.

Sky Scraper-
This lets you place an ad on the left/right side of your site. Depending on the type of ad, this could get you a good amount of impressions and clicks.

Inline[my personal favourite]-
This MOD lets you place ads after x amount of posts in each thread. You can run as many ads as you like. They're rotated with each refreshed page.

FAQ: AdSense

Q. Is the amount of money I make per click normal?
A. There's no way to tell. Only you, Google and the advertisers know how much money you're getting per click. Every site, rate, etc. is different.

Q. How do I make more money?
A. Try fooling around with the placement and colours of your ads till you find something that works. It may take a while but it'll eventually be worth it. Also, promote more. More people > more impressions/clicks > more revenue.

Q. How do I avoid getting banned?
A. DO NOT- click your own ads, promote your ads, ask for people to click your ads, participate in autosurf programs, run more than three of the same type of ads on the same page, run ads on pages such as PM, Register, Memberlist, etc.

Q. I got banned. Can I get my account back or sign up again?
A. If you only have one site or one AdSense-ready site then you obviously can't sign up again. Luckily for you, AdSense gives second chances.


Extra- With AdLogger you can check if there's anyone committing click fraud. It allows you to see the amount of clicks they've made and shows you the clicker's IP.



Do not download any phpBB MODs that aren't from phpBB.com They could contain bugs, viruses, etc.

AdWords.

AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Personally, I wouldn't pay money to advertise my site but AdWords seems to have done pretty well for some advertisers/webmasters.

All AdWords ads are eligible to be shown on Google. Advertisers also have the option of enabling their ads to show on Google's partner networks.

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

A list of PPC programs.

The number one choice for webmasters would probably be AdSense.

There is also:

AdBrite
Bidvertiser
Banner Boxes
Revenue Pilot
Fast Click
Storm of Cash
Casale Media
Clicksor

Most listed, if not all, pay through PayPal.

PPC Programs.

Pay Per Click Programs, or PPC, is the number one choice of online marketing for advertisers and webmasters. Programs such as AdSense and Bidvertiser help gain revenue for webmasters. They integrate ads on their site and each impression and click makes them money. If you're just starting out it may take some time to see any accomplishing results but if you know what you're doing, you'll see checks in no time. Spend time reading up on these programs on the net.

Effects on industries.

Internet marketing has had a large impact on several industries including music, banking, and flea markets - not to mention the advertising industry itself.

In the music industry, many consumers have begun buying and downloading MP3s over the Internet instead of simply buying CDs. The debate over the legality of duplicating MP3s has become a major concern for those in the music industry.

Internet marketing has also affected the banking industry. More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, over 50 million U.S. adults now bank online. Online banking is now the fastest-growing Internet activity. The increasing speed of Internet connections is the main reason for the fast-growth. Of those individuals who use the Internet, 44% now perform banking activities over the Internet.

As Internet auctions have gained popularity, flea markets are struggling. Unique items that could previously be found at flea markets are being sold on Ebay.com instead. Ebay.com has also affected the prices in the industry. Buyers and sellers often look at prices on the website before going to flea markets and the Ebay.com price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes.

The effect on the Ad industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. ^[2][3][4] As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share.^[5]

Limitations of Internet marketing.

Limitations of Internet marketing create problems for both companies and consumers. Slow Internet connections can cause difficulties. If companies build overly large or complicated web pages, Internet users may struggle to download the information. Internet marketing does not allow shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. Some e-commerce vendors have implemented liberal return policies to reassure customers. Germany for example introduced a law in 2000 (Fernabsatzgesetz - later incorporated into the BGB), that allows any buyer of a new product over the internet to return the product on a no-questions-asked basis and get a full return. This is one of the main reasons why in Germany internet shopping became so popular. Another limiting factor, particularly with respect to actual buying and selling, is the adequate development (or lack thereof) of electronic payment methods like e-checks, credit cards, etc.

What is marketing?

Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products, services and value are exchanged in order to fulfill individual’s or group’s needs and wants. These processes include, but are not limited to, advertising.^[1]

Transactional marketing.

First assumption

• There are a large number of potential customers

Second assumption

• Customers and their needs are fairly homogenous

Third assumption

• It is rather easy to replace lost customers with new ones

What is internet marketing?

Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, article marketing, and blogging.

The history of internet marketing.

Internet marketing first began in the early 1990s as simple, text-based websites that offered product information. Over time Internet marketing evolved into more than just selling information products, there are people now selling advertising space, software programs, business models, and many other products and services. Companies like Google, Yahoo, and MSN have leveled the playing field of internet advertising. By offering local advertising to small to medium sized businesses, ROI has grown while the bottom line has been lowered. This type of marketing is the backbone of modern capitalism, allowing anyone with an idea,product or service to reach the widest audience possible. The next evolutionary step would be to refine the consumer search to those consumers specifically searching for your product or service, and entice them with catchy tag lines and promotions. Once the consumer has chosen your company, and entered your e-store, the design of your website will determine the online to offline or e-commerce conversion rates. These are what business owners covet, the lowest cost per lead.

To clarify, while internet marketing can cover any facet of online marketing as described above, current use of the term internet marketing commonly refers to the use of direct response marketing strategies, that were traditionally used in direct mail, radio, and TV infomericals, applied to the internet business space.

These methods have been found to be particularly useful on the internet due to its tracking capabilities coupled with the ability to instantly reach the prospect, whether it be B2B or Business to consumer. This ability for careful anaylsis has become quite common now, which is why you will commonly see terms such as ROI, conversion rate, and sales letter commonly come up when discussing internet marketing.

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Security concerns in online marketing.

For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. By selling customer information, these companies are breaking their own, publicized policy. Some companies that buy customer information offer the option for individuals to have their information removed from the database (known as opting out). However, many customers are unaware that their information is being shared and are unable to stop the transfer of their information between companies.

Security concerns are of great importance and online companies have been working hard to create solutions. Encryption is one of the main methods for dealing with privacy and security concerns on the Internet. Encryption is defined as the conversion of data into a form called a cipher. This cipher cannot be easily intercepted unless an individual is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better protected the data is. However, the stronger the cipher, the more expensive encryption becomes.

The benefits to online marketing.

Some of the benefits associated with Internet marketing include the availability of information. Consumers can log onto the Internet and learn about products, as well as purchase them, at any hour. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to both national and international marketplaces. And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive.

Furthermore, since exposure, response and overall efficiency of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers.

Compared to the other media marketing(like print, radio and TV), Internet marketing is growing very fast. It's also gaining popularity among small businesses and even consumers when trying to monetize their blog or website. The measurability of the internet as a media makes it easier to experience innovative e-marketing tactics that will prove a better Cost of Acquisition than other media. However, in most developed countries, internet marketing and advertising spending is around 5% only, while TV, radio, and the print are more.

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